Verstappen & Fanatics Deal Confirmed: Exclusive Autos and a Historic 1/1 Chase

Some interesting news for F1 collectors today as Max Verstappen has officially signed a multi-year partnership with Fanatics.

For those in the hobby, this is a significant shift. The deal confirms that Fanatics (and by extension, Topps) will now be the exclusive home for Max’s official autographs and memorabilia cards. If you’re chasing ink or race-worn relics, this is where you’ll be looking from now on.

The Details The partnership includes a new global shop launching in 2026 to centralize his merchandise, but the impact on trading cards is immediate. To mark the announcement, Topps has released what they are calling "the fastest trading card in history."

Inserted into the newly released 2025 Topps F1 Eccellenza is a 1/1 Verstappen card.

The draw here is the relic: it features a piece of the race suit Max wore during his record-breaking 1:18.792 lap at Monza—statistically the fastest lap in F1 history. It’s a unique chase card that’s already been hidden in a random pack.

What This Actually Means Here is the breakdown of the news without the marketing speak:

• The "1 of 1" Card is Live: A single, unique trading card is available now in packs of 2025 Topps F1 Eccellenza. It contains a piece of the specific race suit Max wore during the fastest lap in F1 history (1:18.792 at Monza). Topps is using the tagline "The FASTEST trading card in history" to promote the set.

• Exclusive Rights for Topps/Fanatics: Fanatics (owners of Topps) now hold exclusive rights to produce Max Verstappen's autograph cards and memorabilia cards. You will not find official Max autos in products from other manufacturers going forward.

• Retail Changes: In 2026, a centralized Verstappen.com store will launch under the Fanatics umbrella, aiming to make it easier to buy his merchandise globally.

What this means for collectors We’ve seen Fanatics consolidating licenses across sports, and locking down the current F1 world champion suggests they are doubling down on the racing market. Ideally, this should mean more consistent availability of premium driver gear and signed cards for us here in the UK and Europe.

It’s definitely a major update for the market. Do you think the exclusive deal is a positive move for the hobby? Let us know your thoughts.