Love It or Hate It, 'King of Collectibles' Season 3 is Here. Here is Why It Matters.

Right then, put down the leftover turkey and grab the remote. 🦃📺

While most of us were busy wrapping presents, Netflix dropped Season 3 of King of Collectibles yesterday. Whether you enjoy the theatrics or find the "reality TV" drama a bit much, there is no denying the show’s impact.

It’s the perfect background noise for your post-Christmas food coma, but more importantly, it serves a specific purpose for the rest of us in The Hobby.

Here is why the show’s return matters for your collection (even if you never plan to consign with them). 👇

1. The "Netflix Effect" (Regardless of the Brand) 📈

We have seen it with F1 and Drive to Survive. When Netflix shines a global spotlight on a niche world, the mainstream masses get curious.

• The Reality: Most people still think sports cards are just dusty cardboard from the 90s. This show—despite the dramatisation—positions them as high-value assets.

• The Prediction: You don't have to like the show to appreciate the "new money" it brings in. If a tech bro in Silicon Valley watches an episode and decides he needs a Jordan rookie, that liquidity trickles down to the rest of the market.

2. What’s likely in Season 3?

Given the timeline, this season is expected to cover some massive recent sales.

• The Ohtani 50/50 Ball: The $4.3m sale was the biggest story of late 2024. Seeing the behind-the-scenes mechanics of that consignment—stripped of the usual PR spin—will be interesting.

• The "Hollywood" Factor: The show leans heavily into celebrity cameos. While gimmicky, seeing household names treat cards like serious investments helps legitimize the industry to outsiders.

3. The Practical "Holiday" Use Case 🎄

Let’s be honest: trying to explain to your family why you spent £500 on a piece of foiled cardboard is a losing battle.

• The Solution: Put this on the TV.

• The Result: It does the explaining for you. Suddenly, your Nan sees a card sell for six figures and realises this is an actual market, not just you hoarding clutter. It’s a useful tool to get the relatives off your back about your "spending habits."

The Bottom Line

You don't have to be a fan of the auction house or the reality TV editing style to see the benefit here. Visibility = Liquidity.

It’s big, it’s loud, and it’s arguably over-dramatised—but for a few weeks, it puts The Hobby on the front page of the world's biggest streaming platform. And that is rarely a bad thing.

Have you watched it yet? Or are you skipping the drama? Let us know! 👇