The Pokémon Europe International Championships (EUIC) are returning to ExCeL London from February 13 to 15, 2026, and the Pokémon Center pop-up store is bringing some serious heat this year.
While the competition will be fierce, the real battle for many collectors will be at the merch stands. Here is the breakdown of the exclusive gear dropping in London. 👇
1. The Theme: Mega Evolution Supremacy
This year’s exclusive collection leans heavily into the power of Mega Evolution. Fans of the Kanto starters are in luck, as Mega Venusaur, Mega Charizard X, Mega Charizard Y, and Mega Blastoise are the stars of the show.
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TCG Accessories: The "Big Four" Megas will feature on event-exclusive card sleeves, deck boxes, playmats, and dice boxes.
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Lifestyle Gear: You’ll also find these designs on backpacks, notebooks, pin albums, and stickers.
2. The Star of the Show: The TCG Display Plush 🧸🃏
For the first time ever at an International Championship, Pokémon is releasing an event-exclusive plush that actually serves a purpose for card collectors.
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The Design: A Pikachu wearing a custom hat with the Mega Evolution symbol.
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The Feature: It’s holding a built-in display frame specifically designed to showcase your favorite Pokémon TCG card.
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The Souvenir: The frame is branded with the 2026 International Championships logo, making it the ultimate souvenir for anyone attending the London event.
3. The "Standard" Must-Haves
If you aren't chasing the plush, there is still plenty of "London 2026" branded gear to grab:
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Apparel: Limited edition hoodies, T-shirts, and hats.
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Stationery & Home: Lanyards, pencil cases, mugs, and magnets to deck out your setup.
The Bottom Line
The EUIC pop-up is notorious for long lines and quick sell-outs, especially for event-exclusive plushies. If you’re heading to the ExCeL in February, that Pikachu Card-Frame plush should be at the very top of your list.
TELL US: 👇 Which card are you putting in the Pikachu frame if you snag one?
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